About

Matchday Creative was founded through a passion for grassroots sport, branding, and community culture. With a background spanning sports apparel, music marketing, and campaign coordination, we understand the importance of presentation, engagement, and building a strong identity both online and off the field.

 

Founder Matt Van Duppen brings experience across multiple industries, including artist management, social media management and campaign coordination for ARIA Award-winning and ARIA-charting artist Thornhill, along with account management within the teamwear division at Kappa Australia, and digital marketing coordination in the landscape construction industry. Across each role has been a consistent focus on relationship management, content creation, campaign execution, and brand development.

 

Having been involved as a player and volunteer within many community soccer & cricket clubs across Melbourne’s eastern suburbs, Matchday Creative was built from firsthand understanding of the passion, volunteer effort, and culture that drive grassroots sport. Our goal is simple: help local clubs present themselves professionally, engage their communities, and create consistent, high-quality media content that reflects the pride and identity that people have in their club.